Lead Tracking Dashboard + Reporting

Local ServicesAutomation

Client (confidential)Varies by scope

Created a simple reporting layer so the owner can see where leads come from and which pages drive calls and form submits.

Problem

Marketing felt like guesswork because calls, forms, and channel attribution lived in different tools.

What we changed

We set up consistent event tracking and a lightweight dashboard that reports lead volume and sources in one place.

Outcome highlights

  • Attribution: Calls and forms roll up into one view
  • Decision-making: It’s easier to invest in what’s working
  • Reporting: Clear weekly snapshot without manual work
  • Focus: Pages and campaigns are improved with clarity

Outcomes are described in plain language; details available on request.

Technologies Used

Google AnalyticsGoogle Tag ManagerDashboardsCRM integration

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Tell us what you’re trying to improve—more leads, faster follow-ups, or clearer tracking—and we’ll scope the simplest path forward.